Sunday, December 20, 2009

Mallika meets up Hip Hop Star Russel Simmons

All eyes were on Bollywood bombshell Mallika Sherawat, who had a front seat to New York Fashion Week’s hottest shows and parties. Sherawat shared the spotlight with other celebrity guests at the BCBG Max Azria Spring 2010 show, and hit up Swagg Media’s Persona Magazine launch with hip-hop mogul Russell Simmons.

The two hit the dance floor, where Sherawat’s hip-hop dance skills (something she’s been working on for her next movie, whose soundtrack combines hip-hop with Indian influences) impressed him along with several others. It wasn’t all partying, though. Sherawat and Simmons talked about bringing his Hip-Hop Summit Action Network, which takes the cultural relevance of hip-hop and uses it to drive movements in education and other concerns of the youth, to India. Simmons later said, on Twitter, “Met the most famous sex symbol/actress in India, Mallika.”

Craig Nobles, head of Swagg Media, is the music director for Sherawat’s latest venture, in which she plays a character inspired in part by San Francisco Attorney General Kamala Harris, called “the female Barack Obama” by David Letterman, one of the Oprah Winfrey Show’s “Most Powerful Women in America,” and one of The New York Times’ “most likely women to become the first female President of the United States.” Fans can also find Sherawat in her upcoming release, Hiss, costarring Irrfan Khan of Slumdog Millionaire. Directed by American filmmaker Jennifer Lynch, the project is the first from Bollywood to be represented by a major Hollywood agency (William Morris Endeavor).

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Mallika Sherawat at SwaggMedia’s Persona Magazine Launch Party

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